Stacey Bendet launched alice + Olivia in 2002. The brand is a combination of sophistication and eclectic style that possesses a youthful playfulness, a reflection upon Bendet herself. Bendet ties in her love of culture, music, art, and vintage fashion into each collection she designs, along with all the women surrounding her in her life. The brand has quickly grown into a full lifestyle collection offering, and Bendet continues to give a fresh and edgy look to the alice + olivia girl season after season.