It's not just body care, its history.Ida was our mother and grandmother. And she did everything from repair airplanes during WWII to travel the world multiple times on her own. There was nothing she couldn't handle. In her honor, we started this company using her own formula of natural ingredients and essential oils. Its specially made for fatigued skin. Skin that's been doing. Building. Making. Creating. Skin in the middle of its own life's work. We hope you love it.In the spirit of Ida, apply it in the same way she lived her life, generously.